Don’t broadcast—connect.

ABOUT ME

For most small business owners, social media and web content isn’t really what you want to spend your evenings or weekends figuring out. What you DO want is clarity, a plan you can trust, and someone who understands how to help your brand show up well online.

I support small businesses and boutique brands in building a cohesive, confident digital presence — and in the process, give you back time and mental space to focus on the work only you can do.

Based in Boise, Idaho, I partner with clients across North America and Europe (remotely or in person when possible). If you’re curious what working with me could look like, or just not sure where to start with your marketing, click below to book a free 30-minute consult.

Look forward to chatting soon!

Erin

SCHEDULE A CONSULT

Show up consistently and curate a social presence distinct to your brand that's strategic, story-driven, and attracts the ideal audience.

Social Audit

Comprehensive social audit of your current social presence and competitors to help inform your ideal social strategy and tactics.

Monthly Content Planning

A structured monthly plan that maps out exactly what to post, when to post, and why it matters for your business goals.

Hashtag Research & Targeting

Targeted trending, niche, and branded hashtag sets to expand your reach and connect your content with your ideal audience.

Full social media strategy & content pillars

A clear, customized strategy that defines your message, tone, and content pillars so your brand shows up with purpose and consistency.

Publishing & Community Management

Done-for-you posting and light community engagement so your channels stay active and responsive without adding to your workload.

Insights, Analytics, and Ongoing Optimization

Regular performance reviews and KPI reporting to inform strategy adjustments.

Elegant, easy-to-use websites designed for businesses that don’t need all the bells and whistles—just a beautiful, reliable online home

Custom Website Design

A tailored, visually cohesive website design that showcases your brand and guides visitors through your most important pages with ease.

Copy Guidance and Page Structure

Strategic support shaping your message, page flow, and on-brand copy so every section feels clear, compelling, and intentional.

Mobile-Responsive Layouts

A site that functions seamlessly across phones, tablets, and desktops — no pinching or zooming required.

UX-Driven Navigation

Intuitive menus and CTAs that help visitors effortlessly find what they need and take the next step with your business.

Portfolio, Services, Blog, or Product Setup

Clean, organized build-out of your core offerings — whether that’s a portfolio, service list, blog, or shop — so your expertise is easy to explore.

Launch Support & Ongoing Updates

Hands-on guidance through launch day plus the option for continued updates as your business evolves.

Anchor your online presence with content that reinforces your expertise, communicates value, and keeps you moving forward.

Blog Writing & Optimization

Research-driven, SEO-aligned blog posts that educate, inspire, and improve your search visibility without sacrificing your brand voice.

Case Studies & Project Spotlights

Narrative-driven case studies that highlight your process, results, and value — helping potential clients understand the real impact of your work.

Newsletter Strategy & Content

Engaging, on-brand newsletters designed to nurture relationships, share updates, and keep your audience connected to your business.

Email Campaigns

Purposeful email sequences crafted to launch, promote, or nurture your audience.

Content Repurposing Systems

A repeatable system that turns one strong piece of content into multiple social posts, emails, or resources — saving time and maximizing reach.

Editorial Calendars & Publishing Support

A structured monthly or quarterly content plan that keeps your publishing consistent, intentional, and aligned with your business goals.

Lean, foundational plans for brands who want strategic direction without a full overhaul.

$99

Lite

(5 Business Days)
Audit of 1 social channel
3–5 strategic recommendations to improve visibility + engagement
A sample content plan for 1 social channel (5 days)
Hashtag recommendations
Delivery: PDF summary + 30-minute debrief call

$1750

Core

(10-14 Business Days)
Includes everything in Lite, plus:
Full audit of 2–3 social channels
Persona analysis + refined audience overview
Updated brand voice + key messaging guide
30-day content strategy & calendar
6 fully written, on-brand caption templates
Image direction + ideas for a clean, cohesive grid
KPI recommendations + simple tracking sheet
Delivery: Comprehensive PDF + 45-minute strategy session

$3000

Premium

(3-4 Weeks)
Includes everything in Core, plus:
Full multi-platform audit (up to 4 platforms)
Competitor + inspiration analysis
Brand story framework (your 3–5 core story pillars articulated)
60-day content plan with weekly themes, series ideas, and campaign structure
10 fully written caption templates
Canva branded templates (carousel, Reels covers, stories, promos, announcement graphics)
Implementation roadmap for the next 2–3 months
Optional: 1 week of launch support (posting guidance, engagement prompts, feedback on content)
Delivery: Full KPI dashboard + PDF + 60-minute recorded strategy session

How much do your services cost?

My packages are tailored to each brand’s goals, scope, and timeline. Social strategy projects typically begin around $1500, while monthly support and social media retainers range from $3-5K per month, depending on the number of social channels and desired content cadence. My pricing is project-based to eliminate unpleasant billing surprises. ;)

How quickly can we get started?

Most projects begin within 1–3 weeks, depending on the season. If you’re on a tight deadline, let me know — sometimes I can accommodate rush timelines for an additional fee.

How fast can I launch my website and/or social media channels?

Launch timelines depend on the scope, but most of my clients can go live much faster than they expect. Simple, essentials-only websites or social media setups can typically launch within 1-3 weeks. More strategic builds — including custom copy, content planning, and branding — generally take a bit longer. During our onboarding call, I map out a realistic timeline based on your goals so you know exactly what to expect from day one.

Do you offer ongoing support after launch?

Yes. Several clients stay on for monthly marketing, content, or social media support. I offer flexible retainers to keep your digital presence consistent and growing without adding more to your plate.

What do you need from me to get started?

Once we begin, I’ll send a clear onboarding checklist. Typically I need brand assets, photos, access to existing platforms, and any past content you want incorporated. You don’t need everything perfect — that’s what I’m here for.

How do you help clients meet their business goals?

I start by understanding where they are and where they want to go, then I build clear communication systems — messaging, content, websites, and publishing workflows — that support those goals.

If they’re launching a new business that’s virtually unknown in their area, we design tactics that boost awareness, visibility, and searchability so the right people can find them. If they want to solidify their brand’s position as an expert in their field, we develop a content strategy that shares their knowledge, provides upfront value, and builds trust with their audience over time.

My work blends storytelling, strategy, and systems to turn their goals into actionable, achievable steps — helping them grow with intention while staying focused on what they do best.

Do you manage social media or just create the strategy?

Both. If you want someone to handle posting, scheduling, and light community management, I can take it off your plate. If you only need strategy and templates, I offer that too.

How fast will I see results from social media or content marketing?

Growth typically shows gains in 2–4 months, but results build over time. Social and content performance depends on consistency and strategy — but most clients feel more clarity, alignment, and brand confidence within the first month.

Erin consistently demonstrated exceptional adaptability, rising to every challenge with enthusiasm and dedication. Her passion for the digital marketing industry was evident in everything she did—she always brought fresh, creative ideas to the table and approached her work with intelligence and creativity.
Juliet O'Connor: Account Director, Branch & Bramble

I've had the immense pleasure of working with Erin at SAP's Future of Commerce. She's a superb writer, exceptional storyteller, and true professional. Erin understands what we need, and always delivers. She's a rare talent and a lifesaver!
Marcia Yusavage: Content Writer, SAP

Erin McClure is an exceptional professional with outstanding communication, presentation, and writing skills. She has a unique ability to convey complex ideas clearly and persuasively across various formats.
Katelyn Drake: Director of Marketing & Brand, Revenue Storm

I had the pleasure of working with Erin across several digital marketing projects in the enterprise technology space. Erin is a talented writer, who brings campaigns and always on programs to life in both strategic and innovative ways. Erin’s communication skills, whether with her own team or with clients, are always impeccable.
Simran Jessel: Social Media Strategist, Publicis Groupe

Erin has an exceptional ability to make complex concepts clear and accessible, which was invaluable to our team and our clients within the B2B tech space. Her extreme attention to detail, high level of organization, and mastery of timelines ensured that every project was completed accurately and on schedule.
Nic Michael: Tech Communications Strategist

Ready to get started? Fill out this form OR go ahead and book your free 30-minute consult with me here.